OUR MISSION


So much rides on the success of your program. We understand placing your trust in a destination management company is a very significant decision. 

BANFF DMC Inc. understands the depth of our responsibility to clients and the truth is we only consider ourselves successful when we have delivered over and above your expectations.  Our goal is to develop a meaningful partnership with you by understanding what you need and then performing beyond those perimeters.  We believe that our greatest strength is our team.  From the moment you encounter BANFF DMC you will be working with a group of professionals who genuinely care about the quality of their performance and how that affects you and your guests. 

 Photo: Banff Lake Louise Tourism / Paul Zizka

Photo: Banff Lake Louise Tourism / Paul Zizka

Our team of experts will execute your program with technical finesse and creative flair while removing all operational burdens from your shoulders.  We possess innovative product knowledge from our lengthy years engaged in the destination and industry, enabling us to orchestrate events to fuel the imagination.  Our tour directors are knowledgeable and professional while consistently delivering legendary Albertan hospitality.  We only entrust our business to vendors who have proven their ability to perform to our expectations on a consistent basis.  We want our clients to enjoy the benefits of the outstanding vendor relationships we have developed. 

We can take no credit for this extraordinary destination, which we are privileged and proud to represent.  Each luxury hotel in the Canadian Rockies echoes the grandeur and elegance of a bygone era, representing the most impressive properties in the land and an unparalleled commitment to service.  We consistently provide guests an opportunity to experience the very finest aspects of the Canadian Rockies, using every ounce of our creative energy and technical expertise, not to mention our devotion to hospitality and relentless attention to detail.

BANFF DMC is dedicated to achieving an extraordinary standard of performance in the field of destination management.

Our identity encompasses gracious hospitality, inspired creativity, total dependability and knowledgeable professionals.